welcomeImages/kd_coach.png Understand Data Profiling and Quality See how OWB discovers patterns, relationships and rules in your data and reports statistics on data quality. welcomeImages/kd_coach.png Test Compliance with Data Rules During Data Profiling Profile your data against your data rules, to discover dirty data or incorrect data rules. welcomeImages/kd_coach.png Understand Data Rules Define actionable data quality requirements, and apply them in data profiling, auditing, and cleansing. welcomeImages/kd_coach.png Monitor Data Quality with Data Auditors Regularly measure data quality and data rule compliance to monitor data quality trends and identify problems early. welcomeImages/kd_coach.png Prepare for and Perform Data Profiling Create a profile object, set profiling parameters, and run a profiling job. welcomeImages/kd_coach.png Use Data Rules in Automated Data Cleansing Select data objects, rules, and strategies for fixing bad data, and let OWB generate data cleansing logic automatically. welcomeImages/kd_coach.png Derive Data Rules from Profiling Results Turn patterns and relationships discovered in profiling into enforceable data rules automatically. welcomeImages/kd_coach.png Match, Merge and Deduplicate Data Apply powerful general-purpose data matching and merging algorithms to any kind of data without writing code. welcomeImages/kd_coach.png Create Your Own Data Rules Build rules from regular expressions, domain restrictions, relationships among columns, and arbitrary logical expressions. welcomeImages/kd_coach.png Cleanse Names and Address Data Fix problems with name and address data and integrate with name and address cleansing services. welcomeImages/kd_coach.png Maximize Data Profiling Performance Profile subsets of your data, and tune your system to run profiling faster.